From Humble Beginnings to Building an Empire the story of Michele Ferrero

01 April 2011

Born in 1925 Michele Ferrero grew up in Dogliani in Piedmont (Piemonte) a north western region of Italy. After the war his father Pietro Ferrero opened a laboratory with his brother Giovanni who was a master confectioner. It was in this laboratory that the two brothers first developed the now world famous Nutella paste mixture. From the very beginning the chocolate and hazelnut paste became a popular in Italy. Before the paste was on the market Italians considered chocolate to be a luxury only to be enjoyed on rare occasions, Nutella however could be eaten at any time.

Michele Ferrero took over the business in the mid-fifties when it had already become a massive industrial production factory which produced fine chocolates and the famous mixture. It had become so popular worldwide that it was outselling brands of peanut. Michele Ferrero increased the range of products by introducing Kinder Chocolates and the Tic-Tac mint and these two products were a hit all over the world during the following 20 years.

In the seventies the Tic-Tac was introduced to the United States and very quickly Ferrero opened up state of the art factories in the US. This product has remained one of the most popular selling breath freshener mints used around the world today.

Very soon after this success story Ferrero Rocher launched its high class chocolates along with many other fine quality confectionaries. These quality chocolates have earned the company the reputation of producing some of the finest chocolate that is enjoyed by millions of people throughout the world.

Michele Ferrero revolutionised the way people perceived chocolate and his passion has kept the company at the forefront of the chocolate industry. He and his wife Maria Franca have together succeeded in making the Ferrero name synonymous with fine chocolate and have turned their business into a truly International Group.

This multi-million business has always remained a solid family run business and Michele Ferrero’s two sons Pietro and Giovanni head the Group as Managing Directors making it a third generation affair. They have never lost sight of Michele Ferrero’s vision of producing the best chocolates that money can buy.

Everything that is put into the making of a Ferrero chocolate product has the Ferrero touch that many have tried to emulate. Ferrero however, remain one of the favourite chocolates throughout the world because of their now famous name, brand and quality.

Michele Ferrero made sure of this by continually introduces innovative ideas into every product. Added to these great ideas the fact that only the finest of raw materials are used in this production and the results are a multi-million internationally known business.

The company today has become one of the truly cultural icons in the world and has succeeded in crossing many frontiers with their marvellous products. From humble beginnings during a difficult period in the world’s history, the family of Ferrero have made their mark on the entire world and this is all thanks to the genius of Michele Ferrero.
Tags: italy, michele ferrero, ferrero, piedmont, nutella, tic-tac, ferrero rocher,
Posted In: Company History, Famous People,

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